Story · ArtistGear

A site that shows what artists actually use

Custom WordPress that connects artists to fans. We designed it and built it. Artists get a public page for the gear they use and recommend. The product works, including sales reporting. What it needs now is a homepage and a marketing push to roll it out.

Artist on stage. Photo provided by the artist.

Live product

Photo provided by the artist. The platform works, including sales reporting. The homepage and the launch are the next job.

Problem

What was in the way

Fans want to know what their favourite artist actually uses. Most artist gear pages are a sponsored dump, or a PDF nobody updates.

Artists needed a real system: a public page for the kit they use, a way to rank and recommend gear, a path for fans to buy, and reporting so the artist can see sales. The build also had to be strong enough to show new artists and industry partners that the model works.

Solution

What we built

We designed and built ArtistGear on custom WordPress.

An artist gets a page fans can scan: who they are, the gear they use, the gear they recommend. Good, better, and pro are flags that show how the artist ranks that product. Reviews and a buy path sit on each piece. Artists can report on sales.

The platform is live and functional. The next job is a homepage and a rollout, not more plumbing.

Where it stands

It works. Now it needs a launch.

ArtistGear works. Fans can see the gear. Artists can see the sales.

What it does not have yet is a homepage that can carry a launch, and the marketing to go with it. That is the honest gap. No invented roster. No invented revenue.

What we did

Design and custom WordPress

What artists get

A public page, ranking flags, buy paths, and sales reporting

Status

Live and functional. Needs a homepage and a rollout.

Why this is on the site

Most of the work stays off the internet.

Day-job projects are not ours to publish. ArtistGear is. The artists on the system are real. We do not invent a roster to look busy.

Need a custom WordPress build?

Bring the product, the artist, or the shop that does not fit a template. We will tell you what the first page has to do.